MediaConnect was founded by a journalist out of the desire to make interaction with the PR and marcoms community easier and more effective.

That ambition gave rise to ITJourno – a web portal that acts as a one-stop online destination for IT journalists in South Asia to access news about the technology media, media releases, images, analysis of IT coverage and PR and vendor contact information. Journalists can also cut hours off the time it takes to write a feature by using our famous Media Request system which enables the journalist to submit an information request which is then distributed to MediaConnect’s network of hundreds of sources.

While MediaConnect has to date focused on our original market of technology journalists, 2007 will see the company expand beyond the IT industry and start to focus more on the evolving social media phenomenon.

While MediaConnect has evolved into a supplier of services to the PR community as well as the media community, we believe our success is still based on our understanding of the needs of journalists and our ability to help PR professionals interact with the media in the most journalist-friendly fashion possible.