There used to be a time when the value-add provided by PR companies was an extensive list of media contacts and the ability to write and distribute a press release.

That time is long gone.

Today, PR agencies differentiate themselves by their expertise and understanding of the media and communications issues. Successful PR companies are strategic communications partners of their clients providing high-level counsel, advice and guidance.

That said, every PR company is chained to the same sets of chores like maintaining media databases and lists, chasing forward features and keeping track of who is writing what and why.

Today, PR agencies don’t have to be weighed down by those chores and can therefore allow every PR pro to focus on value-added consulting. MediaConnect provides the tools that enable agencies to manage information more productively and the intelligence that everyone needs but doesn’t have the time to gather.

MediaConnect offers an online suite of PR management tools and arms PR professionals with tools that enable them to more effectively manage their interaction with the media. The PR professional who uses our tools wins more media coverage because journalists get the information they need, when they want it, and how they like it.

MediaConnect also offers PR professional with all of the information they need to more effectively target and pitch to media. Currently, we offer an Intelligence module covering the technology media in South East Asia.

The module includes breaking news on journalists' movements, a daily analysis column of the past 24 hours of media stories plus a tracking and archiving service of these online stories, a comprehensive journalist database with many individual biographies, an aggregated list of forward features and exclusive access to our famous Media Request service.

We have also started developing a database of media and publications from North Asia and India, even further expanding the breadth of our Asian coverage.